Mystery shopping platform · Arabic and English

Know what your customers actually experience.

Mysterya runs mystery shopping end to end. Design the survey, send vetted auditors, review every visit against its evidence, and publish results your teams can act on.

Echo overview for Saffron Table Hospitality: overall score 83.6, coverage, open actions and expectation tiers

Screens from Saffron Table Hospitality, a sample workspace with two restaurant brands in the UAE and Saudi Arabia.

Evidence behind every score
Each answer carries its photograph, voice memo, timestamp and location, so a result can be traced to what happened.
Arabic and English throughout
Surveys, briefs, the auditor app and client reports all work in both languages, right to left.
Private to your workspace
Evidence, personal data and scores are visible only to the people you invite.
One account, many clients
Agencies run each client in its own branded workspace and switch between them in one click.
What you get back

Results your leadership reads, and your sites act on.

Every wave lands in Echo: scores, reasons, evidence and the actions that follow. The same answers, read six different ways on one overview.

Read it your way

One set of answers, as many charts as you need.

37 ways to read the same scores, from country maps and sunbursts to flows, fail-together chords and hexbins. Everything below is drawn from the real results of the Saffron sample workspace, using the same chart code Echo runs.

Every score, weakest first

Pick what to rank by. The colour is the score band, so the bars that need a plan stand out before you read a number.

  • Exceptional90+
  • Strong80+
  • Good70+
  • Needs work55+
  • Critical<55
  • Seating area63.3
  • Upselling65.7
  • Queue management66.2
  • Kitchen & food quality70.8
  • Order taking71.9
  • Menu & signage73.8
  • Exterior & entrance73.8
  • Host stand76.6
  • Digital presence79.2
  • Website & app booking83.3
  • Packaging85.7
  • Dining room service86.8
  • Sommelier & bar91.1
  • Reservations desk92.6
  • Cashier & payment93.1
  • Kitchen pass93.3
  • Restrooms93.9
  • Table maintenance97.8
  • Payment systems97.9
Every screen in Echo

From the board summary to a single photo.

More about Echo →

Cross any dimension with any other: area by tier, location by stage, brand by department. Heat map, bars, waterfall or scatter.

Explore: a heat map of areas against expectation tiers

Locations: Every country and venue with its score, spread and coverage, so you know which number is final and which is still filling in.

Visits: Each visit with its score, band and evidence count. Open one for the full report, answer by answer.

Gallery: Every photo from the wave, filtered by failed checks, open actions or what our photo check spotted.

Voice: What auditors wrote, grouped into topics and coloured by tone, as bubbles, a treemap or a sunburst.

NPS and CSAT: Guest surveys from a QR code beside the mystery audit, with what each group of customers told you.

Actions: Findings become numbered tickets with an owner and a due date. The next visit checks whether they were fixed.

Tips: Recommended fixes written from the failing check, its comments and its photos, ranked by points at stake.

Insights: A written report for every wave and brand, and scheduled exports to PowerPoint, PDF or CSV.

Compare

Put any two places side by side.

Which venue handles arrival better, which brand loses points at payment, which wave moved. One screen, the same scoring for everything in it.

  • Anything against anything
    Assets, brands, locations, countries, waves or programmes, two to six at a time.
  • Read it any way
    By stage, category, area, touchpoint, experience, pillar, tier or department, as bars, columns or a table.
  • Only what you may see
    A manager limited to one brand compares inside that brand. Nothing else is loaded.
Compare: four Saffron and Chai Street locations side by side, then by stage
Ask MINTInside Echo

Ask your results a question.

Type it the way you would ask your analyst. Ask MINT reads the scores, comments and actions you can see, and answers with the places and checks behind it.

  • Which location is weakest this wave, and why?
  • What do guests at Yas Bay complain about most?
  • Which open actions are overdue, and who owns them?
  • Answers from your own results
    Every figure comes from the same scores Echo shows, never from the model’s memory.
  • Names the checks and the places
    Which question failed, where, how often and how many points it cost.
  • Shared with your team
    Keep conversations private, or share them with colleagues who can see the same data.
Ask MINT: an answer about the weakest location, with the checks that lost the most points
One system

Every part of a programme, from the first question to the released score.

More about Probe
Probe survey builder: sections on the left, questions in the middle, the inspector on the right
API and MCP

Your results in your own tools, and in your AI assistant.

A REST API for your data warehouse and BI, and an MCP server for Claude, ChatGPT or any assistant that speaks it. Each key acts as the person who made it, so it sees exactly what they see.

REST API

JSON over HTTPS, 120 requests a minute per key, every call logged.

Scores and every reading
curl https://www.mysterya.cx/api/v1/results \
  -H "Authorization: Bearer my_live_…"
  • /workspaceThe workspace the key belongs to and what the key can see
  • /programmesProgrammes and their waves
  • /resultsScores: headline figures and every reading (stages, locations, departments, tiers…)
  • /visitsVisits with score and status, newest first
  • /visits/{id}One visit: every answer, comment and photo
  • /actionsAction tickets
  • /photos/{id}A short-lived link to one photo (blurred where it shows people)

MCP server

The same tools Ask MINT uses, for the assistant your team already works in.

Add to your assistant
{
  "mcpServers": {
    "mysterya": {
      "url": "https://www.mysterya.cx/api/mcp",
      "headers": { "Authorization": "Bearer my_live_…" }
    }
  }
}
  • summary
  • breakdown
  • heatmap
  • trend
  • failed_checks
  • comments
  • visits
  • actions
  • list_programmes
  • get_visit
  • get_photo
Never shared, whatever the key
Who the auditor was (name, email, ID), auditor fees and payouts, unblurred photos of people.
An add-on at $149 a month on any plan, with 50,000 calls. Included in Enterprise.See pricing →
For brands and agencies
Scores you can defend in the room.
  • Evidence you can openClick any score to see the photographs, memos and answers behind it.
  • A first wave in an afternoonIndustry templates, a guided setup and sensible defaults for everything you do not want to decide.
  • Reviewed before it countsEvery visit is read by a reviewer, and any answer you dispute is marked until the review team decides. Upheld, it leaves the score.
  • Auditors staff will not recogniseRepeat-visit rules and a large network keep the same faces away from the same sites.
  • Many clients, one loginAgencies switch between branded client workspaces without signing out.
Start free trial
For auditors
Paid fairly, told the rules, treated like a professional.
  • See the fee before you acceptEvery offer shows the fee, the time window, the expected time in venue and any spend.
  • Paid every weekApproved visits are paid in the weekly run, with spend reimbursed against the receipt.
  • Rules you can readEvery automated check is published in the app. A flag goes to a person, never straight to a rejection.
  • An app that stays out of sightSilent photos, voice memos and a one-tap clock screen. It works without a signal.
  • Appeals to a real personIf a visit is rejected you see why, and your appeal is read by the program manager.
Industries

Templates written for the places your customers go.

Each template comes with touchpoints, scenarios, guidance and scoring already set, so the first wave starts from a tested instrument rather than a blank page.

Integrity

Checks that protect the score and the auditor.

Every submission is checked automatically, and every flag goes to a person. Auditors can read every rule in the app, and an appeal is read by the program manager, never the reviewer who rejected the visit.

Location
Capture and photographs must fall inside the site’s fence.
Duration
Visits shorter than the scenario’s floor are flagged.
Photographs
Each image is compared with every earlier submission.
Patterns
Repeated identical answers and copied narratives are caught.
Trust and security

Built to pass your security review, and to keep shoppers anonymous.

Hosted on SOC 2 and ISO/IEC 27001 certified infrastructure, run in line with the GDPR and the region's data laws, and aligned with ISO 20252 for research quality.

How we protect your data →
SOC 2 and ISO/IEC 27001
Hosted on SOC 2 and ISO/IEC 27001 certified infrastructure.
GDPR and PDPL aligned
Handled in line with the GDPR and the UAE, Saudi and Egyptian data protection laws.
ISO 20252 aligned
Research method aligned with ISO 20252:2019, the standard for market research.
Shoppers stay anonymous
Clients see a code, never a name. Photos never give the shopper away.
Run your first wave this month.
Start from a template, pick your sites, and approve the auditors we propose.